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PRESS RELEASE
No.PR/17-43Date2017.12.28(Thu)
ContactProgram Inquiries: Park Kyoung, Officer, CTU (+82-2-2287-1133, kpark@aseankorea.org)
Press Inquiries: Hwang Ji-seon, Officer, IDU (+82-2-2287-1149, hjs@aseankorea.org)
ASEAN-Korea Centre is an International Organization mandated to promote economic and socio-cultural cooperation between ASEAN Member States and Korea.


ASEAN and Korean youth to dive into village life in Chiang Mai, Thailand

- ASEAN Community-based Tourism Program to be held in Ban Mae Kampong Homestay (3-8 Jan.) -


Chiang Mai, Thailand - The ASEAN-Korea Centre (Secretary General Kim Young-sun) will organize the ASEAN Community-based Tourism (CBT) Program in Chiang Mai, Thailand from 3 to 8 January 2018 under the theme of “Youth Fostering Sustainable Tourism Development.” CBT is a form of tourism that seeks to empower local communities to manage tourism growth and achieve community aspirations relating to their well-being, and pursues economically, socially, and environmentally sustainable development. 30 participants from ASEAN and Korea will be brought into Ban Mae Kampong – a peaceful mountain village located in Northern Chiang Mai – to experience the CBT Program in Thailand and come up with creative ideas for development of CBT Programs in ASEAN. 

 

Kim Young-sun, Secretary General of the ASEAN-Korea Centre noted that, “Ban Mae Kampong Homestay, which won the 2016 ASEAN Homestay Standards Award, offers a unique village life experience with local people amidst picturesque mountains. What makes this year’s program more timely and meaningful is that young leaders from ASEAN and Korea will gather to come up with ideas for future development of ASEAN tourism in the city where the ASEAN Minister will meet to discuss the tourism development agenda of ASEAN from 22 to 26 January 2018.”

 

During the 6-day Program, participating youths will develop their ideas based on the activities and group discussion, and present their own suggestions on how to enhance the experience of sustainable tourism in local communities. As part of their activities, the participants will upload photos that best capture their experience and make promotional videos on the theme of “Colors of ASEAN Community-based Tourism” thus promoting the ASEAN CBT to a wider audience. Ban Mae Kampong Homestay offers a variety of CBT experiences that include ‘Mahout (elephant driver)’ training and elephant care, learning Muay Thai and Lanna Dance, harvesting Arabica coffee, and making tea leaves pillow, while engaging local communities in developing activities in a sustainable way as well as returning tourism benefits to them.

 

The ASEAN Tourism Strategic Plan (ATSP) 2016-2025 projected that the number of community-based tourism value chain project interventions to increase from 43 to over 300 by 2025. Moreover, the 10 ASEAN Member States has developed the ASEAN Homestay Standards on nine criteria such as host, accommodation, activities, management, location, and hygiene with an aim to increase the quality of services, facilities, and human capital. In line with the ASEAN’s key agenda, the ASEAN-Korea Centre has carried out the ASEAN CBT Program for the last two years in Banghuris Homestay, Malaysia in 2015 and Seri Tanjung Homestay, Brunei in 2016, respectively.



[Attachment]

- Press Release file

- 2017 ASEAN Community-based Tourism Program Outline

- 2017 ASEAN Community-based Tourism Program Logo

- 2016 ASEAN Community-based Tourism Program Photos


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